7‑Eleven Turns 98 — Free Slurpees for a Day
On Friday, July 11, 2025, 7‑Eleven celebrated its 98th birthday by offering one free small Slurpee per person, while supplies lasted, at participating 7‑Eleven, Speedway, and Stripes locations in the U.S. and Canada. This promotion is part of the annual National Slurpee Day, celebrated every July 11 since 2002. It’s a tradition that customers have come to expect and enjoy every summer.
What’s New in 2025: Tongue‑Toos & Limited‑Edition Cups
This year’s Slurpee Day celebration included exciting new features to make the event even more fun. One of the highlights was the introduction of Tonguch as red, blue, green, and purple, and were made available in select major U.S. cities for members of the 7Rewards and Speedy Reue‑Toos, which are temporary tattoos that appear on the tongue after sipping a Slurpee. They come in various colors swards programs.
Flavors & How to Claim Your Slurpee
Customers were able to choose from popular flavors like Cherry, Blue Raspberry, and the fan-favorite MTN Dew Infinite Swirl, a refreshing pineapple-berry blend. This flavor was made available in Slurpee, Big Gulp, and bottled formats.
To claim a free Slurpee, customers didn’t need to make a purchase or use the app. They simply had to walk into a participating location and ask for a free small Slurpee, with a limit of one per person while supplies lasted.
Bonus Perks for Rewards Members
Members of the 7Rewards or Speedy Rewards loyalty programs received even more perks. Scanning the app during a Slurpee Day visit granted users a coupon for another free small Slurpee, valid from July 12 to July 31, 2025.
Regional Notes, Canadian Highlights & Historical Context
In Canada, the celebration took place at 7‑Eleven stores in provinces such as Ontario, Manitoba, Saskatchewan, British Columbia, and Alberta. The city of Winnipeg once again held its title as the “Slurpee capital of the world,” based on years of topping per-capita sales charts.
Summary
It brought excitement to customers across North America and strengthened the brand’s reputation for blending nostalgia with modern promotions. From classic flavors to limited-time rewards, Slurpee Day 2025 delivered a refreshing experience for all.
