Justin Bieber Last night, mysterious black-and-white billboards featuring the word “SWAG” appeared in major cities, setting the stage for Justin Bieber’s surprising announcement. It has now been confirmed that Bieber’s seventh studio album, titled “Swag,” will officially release tonight, Friday, July 11, 2025, at midnight on all digital platforms. The album contains 20–21 tracks and marks his first major release in four years.
Family Themes and Personal Reflections
The album cover features Bieber with his wife Hailey Bieber and their two-year-old son Jack Blues Bieber, symbolizing deep family ties and emotional storytelling. Recently shared Instagram posts revealed intimate family moments, likely a deliberate effort to counter speculation surrounding their marriage and Hailey’s health. The visuals project love, unity, and personal growth as central album themes.
Tracklist and Star Collaborations
The official tracklist includes notable titles such as:
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Dadz Love
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Therapy Session
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Go Baby
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Glory Voice Memo
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Yukon
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Walking Away
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Sweet Spot
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Zuma House
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Forgiveness
Featured artists on the album include Gunna, Sexyy Red, Cash Cobain, along with surprise appearances by Druski, Dijon, Lil B, and Marvin Winans.
Production and Musical Style
The production merges soul, gospel, trap, and experimental R&B, offering a deeply introspective and genre-blending musical experience. According to insiders, Bieber took personal control of the creative direction, recording many tracks in his home studio.
Global Promotion Campaign
To hype the release, promotional billboards have appeared across major cities like New York (Times Square), Los Angeles, and Reykjavík (Iceland). Each billboard reveals Justin Bieber part of the tracklist or lyrics from the album, sparking excitement and speculation online. Bieber posted sneak peeks via Instagram Stories, while Hailey reshared the promos, reinforcing the joint family support behind the project.
